GFA2010

Dissemination of knowledge

2010-03-24T18:46:00.001+01:00

The GFA2010 will be an outstanding event. Marketing researchers and practitioners from all around the world will meet in Vienna to discuss recent academic as well as practical insights in a wide range of marketing topics. It is the conference’s aim to foster the discussion on marketing science and to provoke its further development. Therefore, the Conference Board is anxious to enable scientists a broad dissemination of their work among the scientific community.

In order to ensure that the conference’s contributions receive an adequate recognition among the research community, the “Journal of Business Research” will devote a special issue to the GFA2010 Conference. With Udo Wagner as guest editor, the authors of the conference’s best papers will be invited to make a contribution.

Furthermore, outstanding research work in the field of marketing science will be invited for a special section in “Psychology & Marketing”. Besides other opportunities to publish major insights, “Marketing – Journal of Research and Management” has announced to publish a special issue on consumer behavior and marketing modeling with GFA2010’s outstanding research contributions.

Our sponsoring journals combined with the GFA2010 Conference Proceedings ensure that conference contributions which boost our knowledge on marketing receive attention among marketers worldwide.

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GFA2010: Room for personal thoughts on marketing!

2010-02-22T10:30:00.002+01:00

We, the GFA2010 organizing committee, welcome members of the academic as well as practitioner world to participate at our meeting in September! During its tradition the GFA Conference Series naturally put a large concentration on empirical market modeling and other issues on quantitative marketing. This dedication will also characterize our future meeting in Vienna (Austria). Nevertheless, our forum will also provide considerable attention on other marketing research issues. Therefore, we invite members of the overall scientific and business to actively participate and discuss marketing issues from different perspectives - giving us the big picture.

We focus our devotion to the establishment one of Europe’s finest marketing conferences. What really matters is the quality of the interactions among the members of a small community of dedicated marketers who put high efforts on the further development of marketing and especially quantitative marketing research. Therefore, our meeting in Vienna shall be small but inspiring. It shall be characterized by a high degree of interaction among its participants and a lot of room for personal thoughts on marketing!

Marketing Innovators wanted!

2010-02-21T15:30:00.002+01:00

It’s a complex world we are living in. Things are changing rapidly – especially on the world’s business markets which are characterized by a high degree of interrelationships and influences of dynamic market challenges. This situation sets the standards for the requirements for contemporary marketing science and research. Only innovative scientific contributions that reflect their awareness of this current economic situation foster our knowledge of these marketing challenges.

The theme of our conference “New Directions – New Insights” emphasizes this present need in marketing research. It is our given mission to involve dedicated members of the international marketing community to cooperate and develop new ideas and insights to cope with the challenges of a global marketing environment.

Academics, researchers, industry executives, and members of non-profit organizations amongst others shall find an adequate platform for interaction - a place to present up-to-date research findings, to discuss hot marketing issues and to learn from the experiences of others. As organizers of the GFA2010 a key issue is to establish an open-minded forum for intellectual exchange on marketing research in the heart of Europe, but furthermore give participants and members of our community the chance to see key marketing issues from the perspective of others. The meeting shall foster our insights on marketing research and thereby giving us promising starting points for necessary future research in the academia as well as innovative business solutions.

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Welcome to the GFA2010 Blog!

2010-02-18T13:25:00.004+01:00

This year, the University of Vienna is definitely a place to be for marketing fellows! At the German-French-Austrian Conference on Quantitative Marketing (September 16th to 18th, 2010), a community of dedicated scientists, various industry executives and other marketing enthusiasts will meet and exchange their thoughts on essential marketing topics in the heart of Europe. An atmosphere of personality and a small circle of dedicated marketers will give wings to the thoughts of all participants and provide the home soil of inspiration.

In this blog, you will gain a deep insight into everything that involves the GFA2010 meeting. Amongst issues such as information on the conference venue, the conference program, invited contributors, you will certainly find other good reasons to come to Vienna!

Finally, our new website http://gfa2010.univie.ac.at was launched today. Detailed information about the conference theme, your abstraction submission, and registration can be found here as well.

We can’t wait to see you online and at our inspiring meeting in Vienna!

Cheers,
Wolfgang Weitzl