Marketing Innovators wanted!

It’s a complex world we are living in. Things are changing rapidly – especially on the world’s business markets which are characterized by a high degree of interrelationships and influences of dynamic market challenges. This situation sets the standards for the requirements for contemporary marketing science and research. Only innovative scientific contributions that reflect their awareness of this current economic situation foster our knowledge of these marketing challenges.

The theme of our conference “New Directions – New Insights” emphasizes this present need in marketing research. It is our given mission to involve dedicated members of the international marketing community to cooperate and develop new ideas and insights to cope with the challenges of a global marketing environment.

Academics, researchers, industry executives, and members of non-profit organizations amongst others shall find an adequate platform for interaction - a place to present up-to-date research findings, to discuss hot marketing issues and to learn from the experiences of others. As organizers of the GFA2010 a key issue is to establish an open-minded forum for intellectual exchange on marketing research in the heart of Europe, but furthermore give participants and members of our community the chance to see key marketing issues from the perspective of others. The meeting shall foster our insights on marketing research and thereby giving us promising starting points for necessary future research in the academia as well as innovative business solutions.

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