We, the GFA2010 organizing committee, welcome members of the academic as well as practitioner world to participate at our meeting in September! During its tradition the GFA Conference Series naturally put a large concentration on empirical market modeling and other issues on quantitative marketing. This dedication will also characterize our future meeting in Vienna (Austria). Nevertheless, our forum will also provide considerable attention on other marketing research issues. Therefore, we invite members of the overall scientific and business to actively participate and discuss marketing issues from different perspectives - giving us the big picture.
We focus our devotion to the establishment one of Europe’s finest marketing conferences. What really matters is the quality of the interactions among the members of a small community of dedicated marketers who put high efforts on the further development of marketing and especially quantitative marketing research. Therefore, our meeting in Vienna shall be small but inspiring. It shall be characterized by a high degree of interaction among its participants and a lot of room for personal thoughts on marketing!